About Billy
My mission is to bridge the gap between user needs and business goals—creating products that people genuinely want to use and that drive measurable outcomes.
For over 15 years, I've worked at the intersection of design craft and business strategy. I build teams that balance creative excellence with tangible results—transforming complex problems into clear, impactful experiences while driving meaningful business growth.
I thrive in environments where I can elevate talent, maintain high standards, and create momentum for products that matter.
Career in Chapters
Craft Foundation
Started as a hands-on designer, obsessing over details and learning what it takes to ship products that feel right. This foundation in craft and execution shaped how I approach design leadership today.
Strategic Growth
Moved into leadership roles, learning to advocate for user-centered approaches in business-driven environments. This period taught me how to translate design value into language executives understand.
Design Leadership
Now focused on connecting business goals, engineering capabilities, and human needs. Building high-performing teams and maintaining a player-coach mentality—staying close to the work while enabling others.
How I Work
Stay Close to the Work
Strong design leadership doesn't mean stepping away from craft. I stay hands-on in high-stakes moments—modeling standards and maintaining credibility with the team.
Clarity Over Completeness
When pressure is high, I focus on what matters most. Vision before optimization. Alignment before execution. Clear thinking unlocks better outcomes.
Build Trust Through Transparency
I explain tradeoffs clearly—what matters now, what can wait, and why. Honest communication builds the trust that enables teams to move fast.
Grow Others Deliberately
Mentorship isn't passive. I invest in developing designers through intentional coaching, challenging projects, and creating space for them to stretch.
Design for Business Impact
Great design serves users and the business. I focus on outcomes that matter—engagement, conversion, satisfaction—not just aesthetics.
Move with Intention
Speed without direction is just motion. I help teams build momentum by establishing clear vision and removing obstacles.
What I Bring
Team Leadership
Building and scaling design teams. Hiring, developing talent, establishing culture, and creating the conditions for designers to do their best work.
Design Strategy
Connecting design work to business outcomes. Setting vision, prioritizing initiatives, and ensuring design has a seat at strategic conversations.
Product Craft
Hands-on design when it counts. Complex flows, high-visibility surfaces, and the kind of work that sets the quality bar for the team.
Cross-Functional Partnership
Navigating the space between product, engineering, and design. Building relationships and alignment that enable teams to ship well.
Beyond Work
When I'm not designing or leading teams, I'm probably exploring new ideas, staying curious about how things work, and spending time with family. I believe the best design leaders bring their whole selves to work—and that means having a life outside of it.