iHerb Desktop Homepage Redesign
Reframing a high-pressure, executive-driven request into a future-facing design vision that aligned teams and created momentum.
Who I Am
I lead design teams that ship products people love—and businesses rely on.
Building Teams
I build high-performing design organizations that balance creative excellence with business results. Hiring well, developing talent, and creating the conditions for designers to do their best work.
Growing Designers
Mentorship that compounds. I invest in developing designers through intentional coaching, challenging projects, and creating space for them to stretch beyond their comfort zones.
Staying in the Work
Player-coach, not just manager. I stay close to the craft—especially in high-stakes moments—modeling standards and maintaining credibility with the team.
Case Studies
Case Study Title
Short punchy one-liner about the problem and outcome.
Stories
Design as a Strategic Partner
Short punchy one-liner about the problem and outcome.
Design Systems
Short punchy one-liner about the problem and outcome.
Designing Under Executive Pressure
How I make thoughtful design decisions when urgency, politics, and incomplete information collide.
Moments that Matter
How I make thoughtful design decisions when urgency, politics, and incomplete information collide.
Leading Craft as a Player–Coach
Why staying close to the work is essential for setting quality, building trust, and growing strong design teams.
Design leadership isn't about having all the answers—it's about creating the conditions where great work can happen. Over the past fifteen years, I've learned that the best products come from teams that feel empowered to take risks, challenge assumptions, and push beyond the obvious solution. My role is to build those teams, protect their focus, and help them navigate the inevitable tensions between business goals and user needs.